Area Reports Overview
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      3. Area Reports Overview

      Area Reports Overview

      After selecting a location or Point of Interest (POI), access the Area Reports in the left sidebar for detailed insights on Radius Rings Trade Area, Drive Time Trade Area, Demographics, and Car Traffic.

      Once you have chosen a location or Point of Interest (POI), navigate to the second section of the left sidebar to access the Area Reports. This section features comprehensive insights, including the Radius Rings Trade Area, Drive Time Trade Area, Demographics, and Car Traffic.

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      Radius Rings Trade Area

      Access the trade area map with customizable radius rings, and gather data on consumer spending, population and demographics, and benchmarking.

      Trade Area Details

      • Overview

        • Trade Area Size, # of Same Category Locations within Trade Area, Demographic & Consumer Spend Overview

      • Consumer Spend

        • Total Retail, Food, Alcohol, Housing, Apparel, Transportation, Health, Entertainment, Personal Care

      • Population & Demographics

        • Households, Housing Units, Gender, Ethnicity, Age, Marital Status, Value of Owner-Occupied Housing Units, Types of Housing Units, Household Income, Education, Labor Force, Transportation to Work, Travel Time to Work, Population by Industry, and Population by Occupation

      • Benchmarking

        • Within Trade Area Comparison, Nearest Same Category Locations and Foot Traffic Trend Comparison

      Drive Time Trade Area

      Access the trade area map with the option to edit the transportation type, time, and direction; and gather data on consumer spend, population and demographics, and benchmarking.

      Trade Area Details

      • Overview

        • Trade Area Size, # of Same Category Locations within Trade Area, Demographic & Consumer Spend Overview

      • Consumer Spend

        • Total Retail, Food, Alcohol, Housing, Apparel, Transportation, Health, Entertainment, Personal Care

      • Population & Demographics

        • Households, Housing Units, Gender, Ethnicity, Age, Marital Status, Value of Owner Occupied Housing Units, Types of Housing Units, Household Income, Education, Labor Force, Transportation to Work, Travel Time to Work, Population by Industry, and Population by Occupation

      • Benchmarking

        • Within Trade Area Comparison, Nearest Same Category Locations and Foot Traffic Trend Comparison

      Demographics

      Select your radius, and gather demographic info for the current year, 5-year forecast, and national average.

      Including:

      • Population

      • Age

      • Race & Ethnicity

      • Household Income

      • Households

      • Housing Units

      • Gender

      • Marital Status

      • Value of Owner Occupied Housing Units

      • Types of Housing Units

      • Education

      • Labor Force

      • Transportation to Work

      • Travel Time to Work

      • Population by Occupation

      • Population by Industry

      • Consumer Spend (Annual)

      Car Traffic

      Select the car traffic period, AADT (Annual Average Daily Traffic) by day, and AADT by hour. Choose to view car traffic from the selected direction, opposite direction, or combined directions.