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As of today, AlphaMap has 17.2 million POIs, with potential for further growth. However, expanding the POI count is currently a lower priority due to other high-impact projects on our engineering roadmap.

Why Increasing POI Count Is Not the Focus

AlphaMap already stands out for its unparalleled coverage in TenantFinder. Competitors typically have between 3,000 and 6,000 locations in their brand databases, all focused solely on retail. In contrast, AlphaMap boasts over 41,000 locations across various categories. This comprehensive coverage ensures that our users have access to significantly more data than is available elsewhere.

The integration of additional data sources, such as Yelp, is part of our ongoing efforts to enhance the platform. However, our primary focus remains on delivering other improvements that will provide greater value to users in the near term.

We’ll continue to update users as new data becomes available and as we progress on increasing the POI count. If you have specific needs or questions about POI data, feel free to reach out to our support team.

Total POI Count Update: Including Yelp Data Integration in AlphaMap

At AlphaMap, we are committed to expanding and improving our data offerings across various asset categories and ensuring the most up-to-date traffic data. Here’s where things stand:

Mobility Data for Industrial, Hotels, and Other Asset Categories

Mobility data is currently more retail-focused in terms of the properties it covers. However, among all providers, AlphaMap offers the most extensive coverage for non-retail asset categories such as industrial and hotels. Expanding mobility data coverage for these categories, without the need for users to draw a polygon, is a priority. While we cannot provide an exact timeline, our team is actively working with data providers to address this gap.

We recognize that some traffic count data may appear outdated, with many users currently seeing data from 2022. To resolve this, we are in the midst of a rigorous vetting process, collaborating with multiple data sources to ensure the most accurate and reliable car traffic data. While this effort has delayed the release of updated traffic counts, we aim to have the latest data available by the end of the year.

Upcoming Enhancements: Mobility Data for Additional Asset Categories and Traffic Count Updates in AlphaMap

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Latest Update on Sources and Devices Per Provider in AlphaMap

While we can’t provide exact numbers for the sources or devices used by each provider, here’s an overview of how our data coverage works:

AlphaMap already has significant coverage, leveraging multiple best-in-class data providers. However, we rely on these providers to expand asset categories and integrate new data into the system. Because this process is managed externally, we cannot guarantee a specific timeframe for updates.

That said, AlphaMap boasts the highest coverage available in the market. If a location isn’t yet vetted or geofenced in our system, it’s likely that no other provider has it either. Our partnerships with top-tier providers ensure that we remain at the forefront of data accuracy and breadth.

We continue to work closely with our providers to expand and improve data coverage. If you have specific needs or questions about coverage for certain areas or categories, feel free to reach out to our team for more details.

In the context of AlphaMap’s data accuracy, “truth data” refers to highly reliable, ground-truth measurements used as benchmarks to validate and improve our algorithms. Here’s how it works for both foot traffic and car traffic data:

For foot traffic, truth data comes from in-store sensors that physically count the number of people entering a particular store. These sensors provide precise and direct measurements, making them an essential reference point. We’ve tested AlphaMap’s foot traffic data across thousands of locations against this truth data and consistently found that our composite values are the most accurate among all providers.

When it comes to car traffic, truth data is sourced from strip counters provided by Departments of Transportation (DOT). These counters measure vehicle traffic at specific points, often near traffic signals. However, DOT data tends to be older and limited to certain locations. While it doesn’t cover every road segment, it serves as a valuable input to train our algorithms, helping us deliver broader and more up-to-date insights beyond the DOT’s specific data points.

Both types of truth data—foot traffic and car traffic—are integral to the ongoing improvement of our platform. By incorporating these verified measurements, we ensure that AlphaMap delivers the most accurate and actionable insights possible for your decision-making needs.

What is "Truth Data"?

Points of Interest (POI) data is constantly evolving, and occasional discrepancies can occur. At AlphaMap, we’re dedicated to ensuring accuracy and addressing any issues promptly.

What Happens If a POI Is Outdated, Incorrectly Located, or Missing?

At AlphaMap, we strive to provide the most accurate and up-to-date Points of Interest (POIs) data possible. However, discrepancies can sometimes occur, especially in smaller markets or areas with limited data availability. Here’s an overview of how we manage POI updates and what you can do if you encounter an issue.

Our POI data typically updates within six months of an opening or closing. To achieve this, we rely on best-in-class providers, including Google and several trusted third-party sources. These providers gather data from various channels, such as retailers themselves and crowd-sourced updates.

In secondary and tertiary markets, however, these updates can take longer. Data in these areas often depends heavily on retailer reports and crowd-sourced contributions, which are sometimes slower to reflect changes than in primary markets.

If a POI is outdated or incorrectly labeled, the underlying geofenced data, such as foot traffic metrics, will remain accurate for that location. Even if a retailer has changed or closed, the geofence-based metrics still reflect real-world activity for the physical site.

To address these challenges, we’re developing a system that will allow users to flag POIs they believe to be outdated, incorrect, or closed. This feedback will help us address discrepancies more efficiently and improve data accuracy across all markets.

No POI provider, not even Google, can guarantee 100% accuracy. There will always be occasional outliers due to the complexities of gathering and maintaining dynamic location data. That said, we work tirelessly to provide the most reliable information possible with the resources available to us.

If you notice a POI that is outdated, in the wrong location, or missing entirely, please don’t hesitate to let us know. Your input is invaluable in helping us refine our data and serve our users better.

FAQ

FAQ articles

Total POI Count Update: Including Yelp Data Integration in AlphaMap

Upcoming Enhancements: Mobility Data for Additional Asset Categories and Traffic Count Updates in AlphaMap

Latest Update on Sources and Devices Per Provider in AlphaMap

Latest Update on Sources and Devices Per Provider in AlphaMap

What is "Truth Data"?

How to Address Missing, Outdated, or Misplaced Points of Interest in AlphaMap