Alphamap Tr02nu5m7q

AlphaMap Help Center

Stay updated on the status of all your company's support tickets.

Customer portal

This guide helps you select the ideal property for your brand or tenant by using demographic criteria, heatmaps, and AlphaMap's TenantFinder tool.

Step-by-Step Guide to Selecting the Property for Your Brand/Tenant

1. Define Your Brand’s Demographic Criteria

Identify the key demographic attributes that align with your brand’s target market (e.g., age range, income level, education, household size).

Make a list of these criteria for reference.

Hint: There are multiple ways to find your brand's key demographics!

Search for your brand in Tenant Finder's Match Results (over 41k brands!) and look at the Score Report.

You can also select any location of your brand, go to your Rank report, and then check out the highest performing locations of that brand by clicking into them and reviewing their demographics!

Navigate to the Layers section on the Map Explorer dashboard, and select 

Utilize these map overlay options to gain additional insights about the areas highlighted by your demographic heatmaps.


Common overlays include population density, consumer spending habits, and car traffic patterns.
    

Enable relevant overlays to see how these factors might impact the suitability of different locations for your brand.

Examine the areas highlighted by your demographic filters and map overlays.

Consider factors such as proximity to competitors, accessibility, and local amenities.

Make notes on areas that seem particularly promising based on your brand’s needs.

Navigate to the TenantFinder tool within AlphaMap.

Input a location within the highlighted sections of your map (from the demographics overlays).

Filter for your brand’s specific requirements and preferences (e.g., square footage, type of property, etc.).

Your results will list out brands that would do well in that location. Select your brand from that list (use the search bar if need be) and utilize the TenantFinder Score Report for your tenant/client/brand to ensure suitability.

How to Select Sites for Your Tenant

Identify key demographics for a brand or tenant using Tenant Finder in order to make informed decisions about site selection.

Understanding Brand Demographics with Tenant Finder:

Access Tenant Finder and input the desired brand or tenant name.

Navigate to the tenant match results section to view key demographics for the selected brand.

Review the median household income, median home value, average age, race/ethnicity, and gender demographics for the brand.

Make note of the ideal demographic brackets for the brand.

Utilize Map Explorer to create heatmaps based on the identified demographics.

Adjust the age range in the heatmap tool to match the ideal demographic bracket.

Analyze the heatmap to identify areas with a concentration of the target demographic.

Repeat the process for each demographic provided in the Tenant Finder report.

Ensure that the brand or tenant name is accurately inputted to retrieve the correct demographic information.

Pay attention to the specific demographic brackets provided for the selected brand to make informed decisions.

Take notes of the ideal demographic ranges for future reference.

Use heatmaps in Map Explorer to visually identify areas with a high concentration of the target demographic.

Reach out for assistance if there are any questions or uncertainties during the process.\

Finding Key Demographics for Your Brand or Tenant

Take the guesswork out of selecting the perfect tenant for your space.

Sites for tenants