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The Match Score in AlphaMap's TenantFinder evaluates potential tenants' compatibility with a CRE property, using Brand Synergy and Demographic Scoring, and is visually represented by a color-coded system for easy interpretation.

 tool, the Match Score serves as a vital metric that measures how well potential tenants align with a commercial real estate (CRE) property, indicating their likelihood of success. This score is generated through an advanced analysis that integrates two primary scoring methods: 

You can think of the Match Score as similar to a credit score, which is easily interpreted using a straightforward color-coding system: a score in green signifies a strong match, yellow indicates a moderate fit, and red suggests a less favorable compatibility.

 assesses the compatibility and potential synergies between a location/property and potential tenants based on their respective brands. This scoring methodology involves:

 Various metrics such as brand reputation, market presence, customer demographics, and brand perception are used to evaluate the alignment between the brands.

 A proprietary algorithm quantifies the degree of synergy between the CRE property and potential tenants, assigning a numerical score indicating compatibility and potential mutual benefit.

 evaluates the suitability of potential tenants for a CRE property based on demographic factors like age, income, education, lifestyle, and household composition. The methodology includes:

 Comprehensive demographic data sources are used to profile the target market of the CRE property and potential tenants.

 Demographic segments are identified and analyzed to determine alignment between the target market profile and potential tenants' characteristics.

 A scoring model assesses the demographic fit between the CRE property and potential tenants, considering factors like demographic similarity, market demand, and growth potential.

Once Brand Synergy and Demographic scores are determined, they are combined using a weighted algorithm to calculate the 

. This algorithm considers the relative importance of each scoring component based on the property's specific objectives and market conditions.

 The Match Score helps CRE professionals identify tenants whose brands are complementary to their property, fostering stronger partnerships and increasing successful leasing agreements.

 By strategically curating a tenant mix based on the Match Score, CRE professionals can enhance the overall appeal and value proposition of their properties.

 Optimizing tenant selection through the Match Score can lead to increased property value and a vibrant, sustainable leasing environment.

 The Match Score empowers CRE professionals to make data-driven decisions, aligning potential tenants with the demographic profile and brand synergy of the property's target market.

To access and utilize the Match Score feature in TenantFinder:

 Begin by selecting your location and refining search parameters with the filters above your results list.

 TenantFinder will generate a Match Score for each potential tenant, indicating their compatibility with the property/location.

 Utilize Match Score reports to assess potential tenants' fit, make informed leasing decisions, and optimize tenant selection strategies.

The Match Score in AlphaMap's TenantFinder is a powerful tool that combines Brand Synergy and Demographic Scoring methodologies to help CRE professionals make data-driven tenant selection decisions. By understanding how the Match Score is calculated and leveraging its insights, you can maximize property value, cultivate successful tenant partnerships, and create vibrant leasing environments.

Match Score Calculation and Utilization in TenantFinder

Take the guesswork out of selecting the perfect tenant for your space.