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Map Explorer offers users the ability to generate insights through Parcel, Area, and Mobility Reports, providing detailed data on property records, zoning, demographics, trade areas, and foot traffic for selected locations or Points of Interest.

Map Explorer allows users to gain insights into parcel, area, and mobility data, as well as create custom reports.

There are three types of reports in the left sidebar:

After selecting a location, or POI (Point of Interest), you'll find 

 building and location details, current and possible owners' information, associated people, property sales, debts, and tax data.

 zoning information such as zoning details, permissions, uses, conditional uses, property rights, and prohibited use cases.

Check out a more in-depth guide on Parcel Reports here

 in the second section of the left sidebar.

: Access the trade area map with customizable 

, and gather data on consumer spend, population and demographics, and benchmarking.

: Access the trade area map with the option to edit the 

; and gather data on consumer spend, population and demographics, and benchmarking.

: Select your radius, and gather demographics info for the current year, 5 year forecast, and national average.

: Select car traffic time period, AADT (Annual Average Daily Traffic) by day, and AADT by hour.

For a more in-depth guide on Area Reports, click here.

 in the third section of the left sidebar.

If gathering mobility reports for a location without existing POI data, you will need to first draw your custom polygon, and then click "Use Custom Area as Geofence" to collect mobility data.

: Select time period and visitor origin to see data on True Trade Area demographics by zip code or CBG (Census Block Group).​

: View estimated visitor trends (total and unique visitors), variance of visits, visits distribution (by hour or day), cross visitation, and length of stay.​

: Set a custom area radius around your selected location to view foot-traffic trends.

: See how the selected location ranks within its brand on a national, state, and local level, with the option to compare against other brands or locations, for the selected time period.

 With a Shopping Center POI selected, you'll be able to access a tenant overview, as well as the center's visitor trends (total and unique visitors), variance of visits, visits distribution (by hour or day), cross visitation, and length of stay.

For a more in-depth guide on Mobility Reports, click here.

Parcel Reports Overview

Parcel, Area, and Mobility insights including data from over 100 million cell-phones.