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No, Brand Rank is not limited to a single month’s data. Instead, it is calculated as a rolling 12-month average, ensuring a comprehensive and accurate reflection of performance trends.
Why a 12-Month Average Matters
This approach minimizes the impact of short-term fluctuations and provides a more stable and meaningful measure of performance. By analyzing a full year of data, AlphaMap’s Brand Rank captures seasonal trends, cyclical variations, and other long-term patterns, offering insights that go beyond a single month’s snapshot.
Actionable Insights for Better Decision-Making
This methodology ensures users can rely on AlphaMap’s Brand Rank for informed decision-making, whether they’re evaluating market share, comparing competitors, or tracking performance over time.