Area Visits

Set a custom area radius around your selected location to analyze foot-traffic trends using mobility data, with options to customize aggregation, frequency, and view detailed metrics like hourly visits and percentile rankings.

Set a custom area radius around your selected location to view foot-traffic trends.

This information is provided via mobility data. Set your data area radius in the bottom right-hand corner of the first widget within this section.

Select the Aggregation (Avg. Visits per Venue or Total Visits) and Frequency (Monthly, Weekly, Daily) for foot-traffic trends.

Additional Information on foot-traffic trends:

• Locations

• Avg. Monthly Visits

• Percentile Rank Local

• Percentile Rank State

• Percentile Rank National

Hourly Foot-Traffic and Daily Foot-Traffic

Update the Trend Type (Avg. Visits per Venue or Total Visits) and Month in the upper right-hand corner within each of these widgets.

• Brand

• Source

• Avg Visits per Hour

• Peak for Hourly Visits